Reading Time: 2 minutesMike BotzanMike isn’t just the Director of Marketing at eLynxx Solutions – he’s a customer-whisperer, a growth alchemist, and a […]
Currently browsing: Marketing Supply Chain
Introducing PrintGizmo 5: Transforming Print Procurement with Powerful Commerce-as-a-Service Solution
Reading Time: 2 minutesMike BotzanMike isn’t just the Director of Marketing at eLynxx Solutions – he’s a customer-whisperer, a growth alchemist, and a […]
Maximizing Profit Margins: How PrintGizmo Can Benefit Your Print Reselling Business
Reading Time: 4 minutesIf you’re running a print reselling business, you’re probably always on the lookout for ways to maximize your profit margins. […]
Challenges in Direct Mail Print Marketing
Reading Time: < 1 minuteMike BotzanMike isn’t just the Director of Marketing at eLynxx Solutions – he’s a customer-whisperer, a growth alchemist, and a […]
The Importance of Change in Print Procurement
Reading Time: 2 minutesChanges in an industry, process, job, or even your lifestyle can be stress-inducing. This is especially true when the outcome […]
For Print Marketers, No-Nonsense Path from the Pandemic
Reading Time: 2 minutesMost people—and perhaps marketers most of all—want to be trendy and to sound important. In fact, marketers seem to perpetually […]
Don’t Let Supply Chain Problems Hinder Print Marketing
Reading Time: 2 minutesAs we begin to enter the economic recovery stage of the pandemic, managing your print marketing supply chain effectively will […]
Highly Regulated Health Insurance Sector Saves Average of 40%
Reading Time: < 1 minutePrint remains a heavily used channel of communication in the health insurance sector. This is because of the highly regulated, […]
Print Procurement Efficiency
Reading Time: 2 minutesPrint buyers have competing demands for their time. They juggle multiple priorities and projects, some of which can be quite […]
Print Procurement in 2020
Reading Time: 2 minutesWhat’s ahead for print suppliers and procurers in 2020? As usual, reading tea leaves is an inexact undertaking—but it’s useful […]