Mike BotzanMike isn’t just the Director of Marketing at eLynxx Solutions – he’s a customer-whisperer, a growth alchemist, and a […]
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Diversifying Your Printer Pool
Wherever you go shopping, do you find yourself typically going to the same store for groceries and daily necessities? Maybe […]
Print Procurement in 2021
What’s ahead for print suppliers and procurers in 2021? As usual, no one knows what will happen in the future, […]
Highly Regulated Health Insurance Sector Saves Average of 40%
Print remains a heavily used channel of communication in the health insurance sector. This is because of the highly regulated, […]
Direct-Response Advertising Stands the Test of Time
Mike BotzanMike isn’t just the Director of Marketing at eLynxx Solutions – he’s a customer-whisperer, a growth alchemist, and a […]
Are you Seizing the Direct-Mail ‘Moment’?
Mike BotzanMike isn’t just the Director of Marketing at eLynxx Solutions – he’s a customer-whisperer, a growth alchemist, and a […]
Digital sales are an opportunity for print brokers and vendors
In the early stages of the COVID-19 pandemic, B2B buyers and sellers had no choice but to go digital. But […]
Make sure you’re giving value, not meaningless perks
Whether you’re a print buyer, broker or supplier, you’re probably using the pandemic downturn to rethink how you operate. If […]
Why Qualifying Print Suppliers is Often a Crapshoot
Rich ScottiRich Scotti isn’t just the Director of Product and Brand Management at eLynxx, he’s the driving force behind its […]
The Right Print Acquisition Tools Can Boost Business
Mergers and cutbacks affecting print vendors and marketers during the pandemic have added a layer of uncertainty to the print […]