In the world of sales and marketing, it’s hard to overstate the importance of brand consistency. The brand is the […]
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In the COVID19 pandemic, expect printers to be survivors
For many print buyers and marketers, dealing with printing and printers is just a job responsibility. For others, however, it’s […]
Creative Versioning: It doesn’t have to complicate print buying
Versioning—or customizing a print marketing message for a specific audience—is increasingly important to sales success. Customized messages get the attention […]
Change Orders Part 2: Print buyers can have fewer less hassle
Up to 80% of complex print buys end up requiring changes during the production process, which can add 10-20% to […]
Change Order Blog Part 1
Change Orders—Part 1: Assessing the hidden drain on your print budget If you’re looking for a way to save money […]
eLynxx Solutions Tailoring
“Any customer can have a car painted any color that he wants… so long as it is black.” That’s what […]
Print Procurement in 2020
What’s ahead for print suppliers and procurers in 2020? As usual, reading tea leaves is an inexact undertaking—but it’s useful […]
Spec-writing assistance tailored to your needs
Writing specifications is arguably the most important step in procuring direct mail, point of purchase, or marketing materials. Your specs […]
Targeted Print Buying Assistance Can Fill in the Blanks
A number of organizations spend 5% and more of their revenues on direct mail, print marketing, and POPs. For these […]
Print Buying: The Importance of Experience
It’s often said that developing expertise requires making mistakes and learning from them. However, in the fast-paced world of print […]