Imagine. You placed an order for marketing materials for an upcoming event. The printer is in the process of producing […]
Most people—and perhaps marketers most of all—want to be trendy and to sound important. In fact, marketers seem to perpetually […]
As we begin to enter the economic recovery stage of the pandemic, managing your print marketing supply chain effectively will […]
Print buyers have competing demands for their time. They juggle multiple priorities and projects, some of which can be quite […]
What’s ahead for print suppliers and procurers in 2020? As usual, reading tea leaves is an inexact undertaking—but it’s useful […]
Writing specifications is arguably the most important step in procuring direct mail, point of purchase, or marketing materials. Your specs […]
A number of organizations spend 5% and more of their revenues on direct mail, print marketing, and POPs. For these […]
It’s often said that developing expertise requires making mistakes and learning from them. However, in the fast-paced world of print […]
Many people are concerned about the harmful effects of carbon dioxide emissions on climate change. Paper manufacture and printing can […]
You put time and effort into building a good relationship with your print vendor. You trust each other. Your printer […]