Some may say the reason that we as marketers and marketing operations professionals are reluctant to change in the way […]
Currently browsing: Marketing Supply Chain
Change is Good, Except…
Some might say that marketing is all about change. After all, as marketers and marketing operations professionals, we’re always faced […]
Print – The Unsung Touchpoint of Selling
Selling is not a simple process. It takes a complex skill set that includes the ability to: Understand and connect […]
How to Increase Marketing Coverage With the Same or Less Marketing Spend
It’s hard to imagine anyone who would not want to increase marketing coverage. Today, with tightening budgets, it’s even harder […]
6 Reasons Why Business Process Outsourcing is Dead
A decade and a half ago business pundits in the marketing procurement area hailed it as a savior. Business process […]
Three Reasons Why Marketing Needs Its Own Supply Chain
If you ask marketing people how their organization sources marketing materials and services you’ll likely get one of two answers. […]
Who Eats the Last Slice of Your Print Spend Pie?
We’ve been hearing the print buying community ask “does outsourcing really save any money and where do the dollars go […]
Print Industry in Throes of Consolidation
Are you a print buyer with increasing concerns over the loss, or potential loss, of longtime suppliers? If not, you […]
Seeking the Secret Sauce of Print Projects
Research. Creative. Distribution. When it comes to marketing material projects they’re the three heavy hitters, the big guns, the meat […]
Software Choices: Purpose-Built or General Use
Providing your organization with the right kind of resources is important to its long-term growth. When it comes to resources, […]