Reading Time: 2 minutesSome may say the reason that we as marketers and marketing operations professionals are reluctant to change in the way […]
Currently browsing: Marketing Supply Chain
Change is Good, Except…
Reading Time: < 1 minuteSome might say that marketing is all about change. After all, as marketers and marketing operations professionals, we’re always faced […]
Print – The Unsung Touchpoint of Selling
Reading Time: 2 minutesSelling is not a simple process. It takes a complex skill set that includes the ability to: Understand and connect […]
How to Increase Marketing Coverage With the Same or Less Marketing Spend
Reading Time: 4 minutesIt’s hard to imagine anyone who would not want to increase marketing coverage. Today, with tightening budgets, it’s even harder […]
6 Reasons Why Business Process Outsourcing is Dead
Reading Time: 3 minutesA decade and a half ago business pundits in the marketing procurement area hailed it as a savior. Business process […]
Three Reasons Why Marketing Needs Its Own Supply Chain
Reading Time: 2 minutesIf you ask marketing people how their organization sources marketing materials and services you’ll likely get one of two answers. […]
Who Eats the Last Slice of Your Print Spend Pie?
Reading Time: < 1 minuteWe’ve been hearing the print buying community ask “does outsourcing really save any money and where do the dollars go […]
Print Industry in Throes of Consolidation
Reading Time: 2 minutesAre you a print buyer with increasing concerns over the loss, or potential loss, of longtime suppliers? If not, you […]
Seeking the Secret Sauce of Print Projects
Reading Time: 4 minutesResearch. Creative. Distribution. When it comes to marketing material projects they’re the three heavy hitters, the big guns, the meat […]
Software Choices: Purpose-Built or General Use
Reading Time: 2 minutesProviding your organization with the right kind of resources is important to its long-term growth. When it comes to resources, […]