There was a time when only finance and accounting professionals used spreadsheets. That’s because they were designed for recording numbers […]
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Accessing Print Communication Innovation
If you didn’t know any better, it would be easy to conclude that innovation in marketing and promotion is limited […]
Going Green in Print Marketing – What to Look For
In a time when the world is struggling to save its natural resources, many organizations have adopted green business practices […]
The Designer’s Role in Print Specification
Regardless of the medium, graphic designers are able to magically turn ideas into artistically stunning works of graphic communication. When […]
Maintaining Control vs. Brokers and BPOs: What’s Right for You?
Printed materials in some form or another are integral to the branding and marketing of most organizations. When it comes […]
Change Management – Knocking Down Barriers to Benefit
A company is very much like a complex organism. The workers serve as different organs, each with a specialized function, […]
Is Your Marketing Supply Chain “Prepped” – Three Questions to Ask
The concept of preparedness is a hot topic but it’s nothing new. Anyone who was ever in scouting or the […]
Supply Chain Management from the Vendor’s Point of View
The sales approach in the print industry tends to be kind of old-school. It’s often product centric versus service, capability […]
The Marketing Supply Chain Field Guide: Conclusion
If the concept of a supply chain dedicated to the production of marketing materials never crossed your mind before you […]
The Marketing Supply Chain Field Guide: Part 12 – Vendors in the Chain-Continued
In last week’s installment of The Marketing Supply Chain Field Guide, we began exploring the variety of vendors we rely […]