What is direct mail? Direct mail is a versatile and powerful tool when used as part of a marketing program. […]
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Q and A: The Problem With General Procurement
What is General Procurement? General procurement is the purchase of finished goods. Right now, the software and systems in place […]
Q and A: Supply Chain Issues
Rich ScottiRich Scotti isn’t just the Director of Product and Brand Management at eLynxx, he’s the driving force behind its […]
Finding Your Hidden Savings
Everything we buy – whether an item, commodity or service – comes with a price. Sometimes we have to wonder […]
For Print Buyers and Brokers Who Buy Printing
Being 100% sure you are doing things the most efficient way is nearly impossible. There are always cheaper, better or […]
Don’t Let Supply Chain Problems Hinder Print Marketing
As we begin to enter the economic recovery stage of the pandemic, managing your print marketing supply chain effectively will […]
Highly Regulated Health Insurance Sector Saves Average of 40%
Print remains a heavily used channel of communication in the health insurance sector. This is because of the highly regulated, […]
Beyond Efficiency: Print Managers should think Productivity
In an often-quoted Harvard Business Review article three years ago, Michael Mankins argued that U.S. companies have maxed out on improving efficiency over […]
Print Procurement Efficiency
Print buyers have competing demands for their time. They juggle multiple priorities and projects, some of which can be quite […]
Print Procurement in 2020
What’s ahead for print suppliers and procurers in 2020? As usual, reading tea leaves is an inexact undertaking—but it’s useful […]