There’s nothing like a crisis to highlight weaknesses. The current economic and health crisis is prompting a reassessment of nearly […]
All posts by Mike Botzan
Buyer and Printer Communication: Wandering or Guided?
Consider for a moment these two approaches to the same conversation. Wandering Conversation: John: Hey Sean, let’s get together for […]
In the COVID19 pandemic, expect printers to be survivors
For many print buyers and marketers, dealing with printing and printers is just a job responsibility. For others, however, it’s […]
Creative Versioning: It doesn’t have to complicate print buying
Versioning—or customizing a print marketing message for a specific audience—is increasingly important to sales success. Customized messages get the attention […]
Change Orders Part 2: Print buyers can have fewer less hassle
Up to 80% of complex print buys end up requiring changes during the production process, which can add 10-20% to […]
Change Order Blog Part 1
Change Orders—Part 1: Assessing the hidden drain on your print budget If you’re looking for a way to save money […]
eLynxx Solutions Tailoring
“Any customer can have a car painted any color that he wants… so long as it is black.” That’s what […]
Print Procurement Efficiency
Print buyers have competing demands for their time. They juggle multiple priorities and projects, some of which can be quite […]
Print Procurement in 2020
What’s ahead for print suppliers and procurers in 2020? As usual, reading tea leaves is an inexact undertaking—but it’s useful […]
Spec-writing assistance tailored to your needs
Writing specifications is arguably the most important step in procuring direct mail, point of purchase, or marketing materials. Your specs […]