Mike BotzanMike isn’t just the Director of Marketing at eLynxx Solutions – he’s a customer-whisperer, a growth alchemist, and a […]
All posts by Mike Botzan
Digital sales are an opportunity for print brokers and vendors
In the early stages of the COVID-19 pandemic, B2B buyers and sellers had no choice but to go digital. But […]
Make sure you’re giving value, not meaningless perks
Whether you’re a print buyer, broker or supplier, you’re probably using the pandemic downturn to rethink how you operate. If […]
The Right Print Acquisition Tools Can Boost Business
Mergers and cutbacks affecting print vendors and marketers during the pandemic have added a layer of uncertainty to the print […]
Extraordinary times call for extraordinary effort
Six months into the pandemic, with so many economic and social factors still beyond business control, it’s not unreasonable for […]
What jobs do you need your print management software to do?
When using software that doesn’t quite meet your needs, you put up with its shortcomings for a while until you […]
Print buyers need company support to work productively from home
As the coronavirus eases in many regions, businesses are ramping up their operations. For many employees, that won’t mean heading […]
Adaptability is the key for print buyers and suppliers
“Resilience” has been a popular topic of business books and articles in recent years. Not surprisingly, given the COVID-19 health […]
What the Print Industry Can Learn From The Last Dance
The late and great Chicago Bulls GM Jerry Krause once said, “Players and coaches don’t win championships, organizations do…” This […]
Increase your marketing —but first, refocus it
While many businesses are contracting during the COVID-19 economic downturn, this could be a good time to step up your […]