As we begin to enter the economic recovery stage of the pandemic, managing your print marketing supply chain effectively will […]
Unfortunately, none of what is required for an organization to manage pre- and post-pricing details and break the Iron Triangle […]
In the previous segments we discussed the importance of managing the many pre- and post-pricing details of custom print projects. […]
There isn’t much to be done once the buy is made for off-the-shelf goods. Custom printing, because of it’s made-to-specification […]
Procurement methods for common, off-the-shelf items are not built to handle all of the details print projects require before pricing […]
PrintLynxx has been selected by Green Dot Corporation (NYSE: GDOT) for executing print and direct mail projects. A pro-consumer financial […]
It’s hard to imagine anyone who would not want to increase marketing coverage. Today, with tightening budgets, it’s even harder […]
eLynxx Solutions has been named to the 2015 SDCE 100, Supply and Demand Chain Executive’s annual listing of top supply […]
When I began my career in marketing communications, back in the mid-1990s, television was the Holy Grail of marketing channels. […]
If you ask marketing people how their organization sources marketing materials and services you’ll likely get one of two answers. […]