Reading Time: 2 minutesMike BotzanMike isn’t just the Director of Marketing at eLynxx Solutions – he’s a customer-whisperer, a growth alchemist, and a […]
All posts tagged: Production
Best Quality, Service and Price – Get All Three
Reading Time: 2 minutesThere isn’t much to be done once the buy is made for off-the-shelf goods. Custom printing, because of it’s made-to-specification […]
Best Quality, Service and Price – Get All Three: Pre-Pricing Details
Reading Time: 2 minutesProcurement methods for common, off-the-shelf items are not built to handle all of the details print projects require before pricing […]
Change We Can Embrace
Reading Time: 2 minutesOnce we feel we have a process in place that accommodates the unique complexities of one of our marketing operations, […]
Do We Fear Change…Or Something Else?
Reading Time: 2 minutesSome may say the reason that we as marketers and marketing operations professionals are reluctant to change in the way […]
Change is Good, Except…
Reading Time: < 1 minuteSome might say that marketing is all about change. After all, as marketers and marketing operations professionals, we’re always faced […]
Direct Mail Marketers Get Gifts from USPS
Reading Time: 2 minutesThe United States Postal Service just experienced what it projected as its busiest day of 2015. Of course in the […]
6 Reasons Why Business Process Outsourcing is Dead
Reading Time: 3 minutesA decade and a half ago business pundits in the marketing procurement area hailed it as a savior. Business process […]
Higher Education Institutions Consistently Save More Than 35% Through eLynxx
Reading Time: 2 minutesThe pressure being faced by many colleges and universities to get their messages out while staying within ever decreasing budgets […]
Going Green in Print Marketing – What to Look For
Reading Time: 3 minutesIn a time when the world is struggling to save its natural resources, many organizations have adopted green business practices […]