The pressure being faced by many colleges and universities to get their messages out while staying within ever decreasing budgets is enormous. To survive many institutions have had to search for ways to increase efficiency without sacrifice of quality and on-time delivery, gain more marketing coverage for the same marketing spend, bring full transparency and instant reporting, substantiate compliance with minority, woman owned, small disadvantaged and other important initiatives, and improve control over their own people, processes and vendors.
This is not easily accomplished in an environment consisting of semi-autonomous operating units – like administrative, educational departments, athletics, alumnae affairs, student and staff recruitment, placement, marketing and communications, foundation, entertainment, student affairs, etc. Each operating unit has its own constituency, processes and trusted vendors. Yet there is also a need for centralized policy making, reporting and shared experiences.
Yet, during the first half of 2014, the higher education sector experienced a 36.11% savings on their print related spend through the deployment and adoption of PrintLynxx. And these same institutions were also able to reach their parallel operational goals.
According to Mike Jackson, chief executive officer of eLynxx Solutions, “The eLynxx purpose-built software works well in a decentralized semi-autonomous environment where centralized policy making, reporting and transparency are highly regarded. PrintLynxx readily adapts to the specific needs, requirements and processes of its users.” Jackson continued, “only eLynxx provides centralized reporting, financial insight and sharing of resources at the institutional level without disrupting autonomy, people, processes and vendors at the departmental level.” Combined with an exclusive patented competitive sourcing method, eLynxx users across all business sectors regularly achieve per-unit cost savings of 20% to 40% on all kinds of custom printed materials.
Besides higher education, eLynxx Solutions also helps organizations in the non-profit, financial, manufacturing, heavy equipment, building products, logistics and shipping, grocery, insurance, medical, retail and technology sectors. Helping organizations extend their capabilities to get better results from a traditionally hard-to-control area of operational spending has been the primary focus of eLynxx Solutions since 1975. Other approaches always require some level of sacrifice. With the eLynxx approach organizations achieve the best possible price, quality and service on custom-printed materials while retaining control through their own people, processes and vendors.
eLynxx Solutions has been providing innovative products and services for helping organizations manage projects and connect with vendors of custom-produced graphic communication, direct mail, marketing materials, publications, labeling, packaging and all things print since 1975. Born, raised and still located in Chambersburg, Pennsylvania along the east coast’s graphic communications corridor connecting Washington, DC, Baltimore, Philadelphia, Pittsburgh and New York City, today’s eLynxx Solutions is a leading innovator and provider of project management software for the marketing supply chain. As a software boutique, eLynxx Solutions tailors its cloud software and services to fit the needs and requirements of its customers, providing the functionality of custom software with the economy of out-of-the-box solutions. eLynxx project management software empowers an organization’s people to work with their own vendors and strengthen their own processes to achieve better results. For more information regarding eLynxx Solutions, please visit eLynxx.com.
Mike isn’t just the Director of Marketing at eLynxx Solutions – he’s a customer-whisperer, a growth alchemist, and a trend-spotting oracle all rolled into one. His passion lies in igniting interest in eLynxx’s innovative solutions, fueling the company’s customer base, and using client feedback to steer the industry towards a brighter future.