Why Direct Mail Still Works
In a world overloaded with emails, getting something physical in the mail can be a refreshing surprise. Direct mail grabs attention, builds connections, and makes a lasting impression, especially when done right. This article is inspired by a piece written by Keypoint Intelligence and featured at WhatTheyTh!nk, the article can be found here.
Design That Stands Out
A boring mailer won’t cut it. Creative designs, bold colors, and eye-catching headlines get people to take notice. Make your piece something they actually want to look at.
Personal Touch Matters
Everyone likes to feel special. Address your audience by name and customize your message based on their preferences or past behavior. When you make it about them, it makes a difference.
Mix Mail with Digital for More Impact
The best campaigns combine both print and online experiences. A simple QR code or personalized URL (PURL) can bridge the gap between your direct mail and digital strategy, driving people online and creating a cohesive brand experience.
Surprisingly Effective Across All Ages
Direct mail isn’t just for older generations. It appeals to all ages, from millennials to baby boomers. The tactile nature of a physical piece of mail connects in ways digital messages just can’t.
Bottom Line: Direct Mail is Far From Dead
It’s not about choosing between digital or print, but about making them work together. With the right tools, like PrintGizmo’s platform, you can easily create, track, and manage campaigns that get results.
Now that we’ve covered why direct mail is still relevant, the next question is: how do you efficiently procure and manage your printed materials? That’s where PrintGizmo by eLynxx Solutions comes in. Our platform simplifies the entire process, whether you’re sourcing new mailers or managing ongoing campaigns. With PrintGizmo, you can centralize ordering, streamline communication with printers, and track every production stage. Plus, it’s all built with print brokers, resellers, and buyers in mind, making it the ideal solution for businesses looking to boost efficiency and lower costs.
Mike isn’t just the Director of Marketing at eLynxx Solutions – he’s a customer-whisperer, a growth alchemist, and a trend-spotting oracle all rolled into one. His passion lies in igniting interest in eLynxx’s innovative solutions, fueling the company’s customer base, and using client feedback to steer the industry towards a brighter future.
