In today’s digital world, print procurement might seem like a simple task. But for businesses that rely on physical marketing materials or internal documents, even small mistakes can lead to wasted resources and missed deadlines. Here are the top 5 mistakes print procurement managers make, and how to avoid them:
1. Focusing Only on Price
It’s tempting to go with the cheapest option, but the lowest upfront cost doesn’t always translate to the best value. Consider factors like quality, turnaround time, hidden fees, and customer service.
Solution: Compare quotes based on total project cost, including delivery and potential reprints due to quality issues.
2. Lack of Vendor Diversification
Relying on a single vendor can leave you vulnerable to price hikes or service disruptions. Partnering with multiple printers allows for competitive pricing and contingency plans.
Solution: Develop relationships with several reputable printing companies, each with specific strengths (e.g., high-volume jobs, rush orders, specialty printing).
3. Unclear Requirements
Ambiguous instructions lead to misprints and delays. Clearly define project details like paper stock, color accuracy, finishing touches, and quantity needed.
Solution: Invest time in creating detailed print specifications. Use online templates or industry standards to ensure clarity.
4. Ignoring Print Management Software
Manual print procurement is inefficient and prone to errors. Print management software streamlines ordering, tracks costs, and optimizes workflows.
Solution: Research and implement print management software that integrates with your existing systems such as PrintGizmo by eLynxx Solutions.
5. Underestimating Lead Time
Printing takes time, especially for complex projects. Don’t wait until the last minute to place orders. Factor in design revisions, approval processes, and delivery timeframes.
Solution: Plan print projects well in advance. Establish clear deadlines with internal stakeholders and communicate them effectively to the printer.
By avoiding these common pitfalls, print procurement managers can ensure they’re getting the best possible value for their printing needs.
Bonus Tip: Consider the environmental impact of your printing choices. Look for printers who offer sustainable practices like recycled paper and eco-friendly inks.
Want to streamline your print procurement process and gain access to a network of vetted, sustainable printers? PrintGizmo is an all-in-one print management platform that simplifies ordering, reduces costs, and gives you complete control over your printing needs. Get a free demo today and see how PrintGizmo can help your business thrive. eLynxx Solutions – elynxx.com or 717-709-0990.
Mike isn’t just the Director of Marketing at eLynxx Solutions – he’s a customer-whisperer, a growth alchemist, and a trend-spotting oracle all rolled into one. His passion lies in igniting interest in eLynxx’s innovative solutions, fueling the company’s customer base, and using client feedback to steer the industry towards a brighter future.
