Here at eLynxx Solutions we’re pretty big on data. After all, PrintLynxx captures, records and reports on every task, step, […]
All posts tagged: procurement
How to Increase Marketing Coverage With the Same or Less Marketing Spend
It’s hard to imagine anyone who would not want to increase marketing coverage. Today, with tightening budgets, it’s even harder […]
6 Reasons Why Business Process Outsourcing is Dead
A decade and a half ago business pundits in the marketing procurement area hailed it as a savior. Business process […]
Three Reasons Why Marketing Needs Its Own Supply Chain
If you ask marketing people how their organization sources marketing materials and services you’ll likely get one of two answers. […]
Print Industry in Throes of Consolidation
Are you a print buyer with increasing concerns over the loss, or potential loss, of longtime suppliers? If not, you […]
Risky Business – The Use of Spreadsheets Beyond Intent
Spreadsheets are a great tool for accounting and financial tasks. But they have limitations that make them inappropriate and sometimes […]
Higher Education Institutions Consistently Save More Than 35% Through eLynxx
The pressure being faced by many colleges and universities to get their messages out while staying within ever decreasing budgets […]
Going Green in Print Marketing – What to Look For
In a time when the world is struggling to save its natural resources, many organizations have adopted green business practices […]
Supply Chain Management from the Vendor’s Point of View
The sales approach in the print industry tends to be kind of old-school. It’s often product centric versus service, capability […]
The Marketing Supply Chain Field Guide: Conclusion
If the concept of a supply chain dedicated to the production of marketing materials never crossed your mind before you […]