eLynxx Solutions, provider of cloud software for sourcing and management of direct mail, point of purchase, marketing, publications and all […]
All posts tagged: print buyers
Survey Says…Procurement Execs Unhappy with Insight from Data
Here at eLynxx Solutions we’re pretty big on data. After all, PrintLynxx captures, records and reports on every task, step, […]
How to Increase Marketing Coverage With the Same or Less Marketing Spend
It’s hard to imagine anyone who would not want to increase marketing coverage. Today, with tightening budgets, it’s even harder […]
6 Reasons Why Business Process Outsourcing is Dead
A decade and a half ago business pundits in the marketing procurement area hailed it as a savior. Business process […]
Three Reasons Why Marketing Needs Its Own Supply Chain
If you ask marketing people how their organization sources marketing materials and services you’ll likely get one of two answers. […]
Print Industry in Throes of Consolidation
Are you a print buyer with increasing concerns over the loss, or potential loss, of longtime suppliers? If not, you […]
Seeking the Secret Sauce of Print Projects
Research. Creative. Distribution. When it comes to marketing material projects they’re the three heavy hitters, the big guns, the meat […]
Accessing Print Communication Innovation
If you didn’t know any better, it would be easy to conclude that innovation in marketing and promotion is limited […]
Supply Chain Management from the Vendor’s Point of View
The sales approach in the print industry tends to be kind of old-school. It’s often product centric versus service, capability […]
The Marketing Supply Chain Field Guide: Part 7 – Procurement Roles
Any organization that produces materials used in marketing is going to have marketers. There is also always some level of […]