While many businesses are contracting during the COVID-19 economic downturn, this could be a good time to step up your […]
All posts tagged: print buyers
Beyond Email: Re-envisioning the Print-Buying Process
There’s nothing like a crisis to highlight weaknesses. The current economic and health crisis is prompting a reassessment of nearly […]
Buyer and Printer Communication: Wandering or Guided?
Consider for a moment these two approaches to the same conversation. Wandering Conversation: John: Hey Sean, let’s get together for […]
Brand Consistency: Print Buyers are the backstop
In the world of sales and marketing, it’s hard to overstate the importance of brand consistency. The brand is the […]
Creative Versioning: It doesn’t have to complicate print buying
Versioning—or customizing a print marketing message for a specific audience—is increasingly important to sales success. Customized messages get the attention […]
Print Procurement Efficiency
Print buyers have competing demands for their time. They juggle multiple priorities and projects, some of which can be quite […]
Print Procurement in 2020
What’s ahead for print suppliers and procurers in 2020? As usual, reading tea leaves is an inexact undertaking—but it’s useful […]
Spec-writing assistance tailored to your needs
Writing specifications is arguably the most important step in procuring direct mail, point of purchase, or marketing materials. Your specs […]
Targeted Print Buying Assistance Can Fill in the Blanks
A number of organizations spend 5% and more of their revenues on direct mail, print marketing, and POPs. For these […]
Print Buying: The Importance of Experience
It’s often said that developing expertise requires making mistakes and learning from them. However, in the fast-paced world of print […]