The United States Postal Service just experienced what it projected as its busiest day of 2015. Of course in the […]
All posts tagged: marketing supply chain
How to Increase Marketing Coverage With the Same or Less Marketing Spend
It’s hard to imagine anyone who would not want to increase marketing coverage. Today, with tightening budgets, it’s even harder […]
Our ‘Thing’
So, Google’s new algorithm has come back with some interesting results. It turns out that if you post continuously about […]
Three Reasons Why Marketing Needs Its Own Supply Chain
If you ask marketing people how their organization sources marketing materials and services you’ll likely get one of two answers. […]
Print Industry in Throes of Consolidation
Are you a print buyer with increasing concerns over the loss, or potential loss, of longtime suppliers? If not, you […]
Seeking the Secret Sauce of Print Projects
Research. Creative. Distribution. When it comes to marketing material projects they’re the three heavy hitters, the big guns, the meat […]
Software Choices: Purpose-Built or General Use
Providing your organization with the right kind of resources is important to its long-term growth. When it comes to resources, […]
Top 4 Reasons Why Spreadsheets are the Wrong Tool for Managing Projects
There was a time when only finance and accounting professionals used spreadsheets. That’s because they were designed for recording numbers […]
Accessing Print Communication Innovation
If you didn’t know any better, it would be easy to conclude that innovation in marketing and promotion is limited […]
Higher Education Institutions Consistently Save More Than 35% Through eLynxx
The pressure being faced by many colleges and universities to get their messages out while staying within ever decreasing budgets […]