Reading Time: 2 minutesThe United States Postal Service just experienced what it projected as its busiest day of 2015. Of course in the […]
All posts tagged: marketing supply chain
How to Increase Marketing Coverage With the Same or Less Marketing Spend
Reading Time: 4 minutesIt’s hard to imagine anyone who would not want to increase marketing coverage. Today, with tightening budgets, it’s even harder […]
Our ‘Thing’
Reading Time: < 1 minuteSo, Google’s new algorithm has come back with some interesting results. It turns out that if you post continuously about […]
Three Reasons Why Marketing Needs Its Own Supply Chain
Reading Time: 2 minutesIf you ask marketing people how their organization sources marketing materials and services you’ll likely get one of two answers. […]
Print Industry in Throes of Consolidation
Reading Time: 2 minutesAre you a print buyer with increasing concerns over the loss, or potential loss, of longtime suppliers? If not, you […]
Seeking the Secret Sauce of Print Projects
Reading Time: 4 minutesResearch. Creative. Distribution. When it comes to marketing material projects they’re the three heavy hitters, the big guns, the meat […]
Software Choices: Purpose-Built or General Use
Reading Time: 2 minutesProviding your organization with the right kind of resources is important to its long-term growth. When it comes to resources, […]
Top 4 Reasons Why Spreadsheets are the Wrong Tool for Managing Projects
Reading Time: 3 minutesThere was a time when only finance and accounting professionals used spreadsheets. That’s because they were designed for recording numbers […]
Accessing Print Communication Innovation
Reading Time: 3 minutesIf you didn’t know any better, it would be easy to conclude that innovation in marketing and promotion is limited […]
Higher Education Institutions Consistently Save More Than 35% Through eLynxx
Reading Time: 2 minutesThe pressure being faced by many colleges and universities to get their messages out while staying within ever decreasing budgets […]