It’s hard to imagine anyone who would not want to increase marketing coverage. Today, with tightening budgets, it’s even harder […]
All posts tagged: organization
6 Reasons Why Business Process Outsourcing is Dead
A decade and a half ago business pundits in the marketing procurement area hailed it as a savior. Business process […]
Five Reasons Why Printed Marketing Materials are Still Important
Despite the fact that we seem to live so much of our lives online, we are still physical beings living […]
Seeking the Secret Sauce of Print Projects
Research. Creative. Distribution. When it comes to marketing material projects they’re the three heavy hitters, the big guns, the meat […]
Software Choices: Purpose-Built or General Use
Providing your organization with the right kind of resources is important to its long-term growth. When it comes to resources, […]
Risky Business – The Use of Spreadsheets Beyond Intent
Spreadsheets are a great tool for accounting and financial tasks. But they have limitations that make them inappropriate and sometimes […]
Top 4 Reasons Why Spreadsheets are the Wrong Tool for Managing Projects
There was a time when only finance and accounting professionals used spreadsheets. That’s because they were designed for recording numbers […]
Accessing Print Communication Innovation
If you didn’t know any better, it would be easy to conclude that innovation in marketing and promotion is limited […]
Higher Education Institutions Consistently Save More Than 35% Through eLynxx
The pressure being faced by many colleges and universities to get their messages out while staying within ever decreasing budgets […]
The Designer’s Role in Print Specification
Regardless of the medium, graphic designers are able to magically turn ideas into artistically stunning works of graphic communication. When […]