Reading Time: 2 minutesAs we begin to enter the economic recovery stage of the pandemic, managing your print marketing supply chain effectively will […]
All posts tagged: marketing operations
Best Quality, Service and Price – Get All Three:
Reading Time: 2 minutesIn the previous segments we discussed the importance of managing the many pre- and post-pricing details of custom print projects. […]
Best Quality, Service and Price – Get All Three
Reading Time: 2 minutesThere isn’t much to be done once the buy is made for off-the-shelf goods. Custom printing, because of it’s made-to-specification […]
Best Quality, Service and Price – Get All Three: Pre-Pricing Details
Reading Time: 2 minutesProcurement methods for common, off-the-shelf items are not built to handle all of the details print projects require before pricing […]
Change We Can Embrace
Reading Time: 2 minutesOnce we feel we have a process in place that accommodates the unique complexities of one of our marketing operations, […]
Do We Fear Change…Or Something Else?
Reading Time: 2 minutesSome may say the reason that we as marketers and marketing operations professionals are reluctant to change in the way […]
Change is Good, Except…
Reading Time: < 1 minuteSome might say that marketing is all about change. After all, as marketers and marketing operations professionals, we’re always faced […]
Our ‘Thing’
Reading Time: < 1 minuteSo, Google’s new algorithm has come back with some interesting results. It turns out that if you post continuously about […]
Three Reasons Why Marketing Needs Its Own Supply Chain
Reading Time: 2 minutesIf you ask marketing people how their organization sources marketing materials and services you’ll likely get one of two answers. […]
Print Industry in Throes of Consolidation
Reading Time: 2 minutesAre you a print buyer with increasing concerns over the loss, or potential loss, of longtime suppliers? If not, you […]