Mike BotzanMike isn’t just the Director of Marketing at eLynxx Solutions – he’s a customer-whisperer, a growth alchemist, and a […]
All posts tagged: cloud software
Don’t Let Supply Chain Problems Hinder Print Marketing
As we begin to enter the economic recovery stage of the pandemic, managing your print marketing supply chain effectively will […]
Extraordinary times call for extraordinary effort
Six months into the pandemic, with so many economic and social factors still beyond business control, it’s not unreasonable for […]
As a Print Buyer, what’s your LIMFAC (limiting factor)?
What holds you back as a print buyer? When the military makes plans, they consider what could hinder success. It’s […]
A World of Complexity Confronts Print Buyers and Vendors
On a daily basis, on our phones and television screens, we’re seeing the effects of complexity—and how leaders struggle to […]
Creative Versioning: It doesn’t have to complicate print buying
Versioning—or customizing a print marketing message for a specific audience—is increasingly important to sales success. Customized messages get the attention […]
Print Procurement Efficiency
Print buyers have competing demands for their time. They juggle multiple priorities and projects, some of which can be quite […]
Print Procurement in 2020
What’s ahead for print suppliers and procurers in 2020? As usual, reading tea leaves is an inexact undertaking—but it’s useful […]
Spec-writing assistance tailored to your needs
Writing specifications is arguably the most important step in procuring direct mail, point of purchase, or marketing materials. Your specs […]
Targeted Print Buying Assistance Can Fill in the Blanks
A number of organizations spend 5% and more of their revenues on direct mail, print marketing, and POPs. For these […]