Mike BotzanMike isn’t just the Director of Marketing at eLynxx Solutions – he’s a customer-whisperer, a growth alchemist, and a […]
As we begin to enter the economic recovery stage of the pandemic, managing your print marketing supply chain effectively will […]
Six months into the pandemic, with so many economic and social factors still beyond business control, it’s not unreasonable for […]
What holds you back as a print buyer? When the military makes plans, they consider what could hinder success. It’s […]
On a daily basis, on our phones and television screens, we’re seeing the effects of complexity—and how leaders struggle to […]
Versioning—or customizing a print marketing message for a specific audience—is increasingly important to sales success. Customized messages get the attention […]
Print buyers have competing demands for their time. They juggle multiple priorities and projects, some of which can be quite […]
What’s ahead for print suppliers and procurers in 2020? As usual, reading tea leaves is an inexact undertaking—but it’s useful […]
Writing specifications is arguably the most important step in procuring direct mail, point of purchase, or marketing materials. Your specs […]
A number of organizations spend 5% and more of their revenues on direct mail, print marketing, and POPs. For these […]