Research. Creative. Distribution. When it comes to marketing material projects they’re the three heavy hitters, the big guns, the meat […]
All posts tagged: better results
Software Choices: Purpose-Built or General Use
Providing your organization with the right kind of resources is important to its long-term growth. When it comes to resources, […]
Risky Business – The Use of Spreadsheets Beyond Intent
Spreadsheets are a great tool for accounting and financial tasks. But they have limitations that make them inappropriate and sometimes […]
Top 4 Reasons Why Spreadsheets are the Wrong Tool for Managing Projects
There was a time when only finance and accounting professionals used spreadsheets. That’s because they were designed for recording numbers […]
Higher Education Institutions Consistently Save More Than 35% Through eLynxx
The pressure being faced by many colleges and universities to get their messages out while staying within ever decreasing budgets […]
Maintaining Control vs. Brokers and BPOs: What’s Right for You?
Printed materials in some form or another are integral to the branding and marketing of most organizations. When it comes […]
Change Management – Knocking Down Barriers to Benefit
A company is very much like a complex organism. The workers serve as different organs, each with a specialized function, […]
The Marketing Supply Chain Field Guide: Conclusion
If the concept of a supply chain dedicated to the production of marketing materials never crossed your mind before you […]
The Marketing Supply Chain Field Guide: Part 10 – Materials in the Chain (continued)
Last week we began dissecting the catch-all term “marketing materials” to discover just what kinds of items may be flowing […]
The Marketing Supply Chain Field Guide: Part 7 – Procurement Roles
Any organization that produces materials used in marketing is going to have marketers. There is also always some level of […]