Writing specifications is arguably the most important step in procuring direct mail, point of purchase, or marketing materials. Your specs […]
Currently browsing: Print Procurement
Targeted Print Buying Assistance Can Fill in the Blanks
A number of organizations spend 5% and more of their revenues on direct mail, print marketing, and POPs. For these […]
Print Buying: The Importance of Experience
It’s often said that developing expertise requires making mistakes and learning from them. However, in the fast-paced world of print […]
Green Printing: For the Environment and Your Bottom Line
Many people are concerned about the harmful effects of carbon dioxide emissions on climate change. Paper manufacture and printing can […]
No One Should Have to Fight a Dragon Alone
You put time and effort into building a good relationship with your print vendor. You trust each other. Your printer […]
Print Management Software: Your Print-Buying Assistant
Mike BotzanMike isn’t just the Director of Marketing at eLynxx Solutions – he’s a customer-whisperer, a growth alchemist, and a […]
Lynx Versus eLynxx: It’s No Contest
What’s the difference between a lynx and eLynxx? They have more in common than you might think, but one of […]
ASI and eLynxx Solutions announce the launch of PrintGizmo
TREVOSE, PA – May 14, 2019 – The Advertising Specialty Institute® (ASI) today announced the launch of PrintGizmo, a free, […]
Best Quality, Price and Service – Get All Three
Mike BotzanMike isn’t just the Director of Marketing at eLynxx Solutions – he’s a customer-whisperer, a growth alchemist, and a […]
Best Quality, Service and Price – Get All Three:
In the previous segments we discussed the importance of managing the many pre- and post-pricing details of custom print projects. […]