There isn’t much to be done once the buy is made for off-the-shelf goods. Custom printing, because of it’s made-to-specification […]
Currently browsing: Print Procurement
Best Quality, Service and Price – Get All Three: Pre-Pricing Details
Procurement methods for common, off-the-shelf items are not built to handle all of the details print projects require before pricing […]
Best Quality, Service and Price – Get All Three: Introduction
No doubt you would love to receive the best quality, fastest delivery and lowest price for your print projects. Yet, […]
Change We Can Embrace
Once we feel we have a process in place that accommodates the unique complexities of one of our marketing operations, […]
Do We Fear Change…Or Something Else?
Some may say the reason that we as marketers and marketing operations professionals are reluctant to change in the way […]
Change is Good, Except…
Some might say that marketing is all about change. After all, as marketers and marketing operations professionals, we’re always faced […]
Direct Mail Marketers Get Gifts from USPS
The United States Postal Service just experienced what it projected as its busiest day of 2015. Of course in the […]
Einstein Didn’t Fail Math Either. Sorry.
Does everyone know Einstein’s definition of insanity? It’s repeating the same misattributed quote over and over again as if Google […]
Print – The Unsung Touchpoint of Selling
Selling is not a simple process. It takes a complex skill set that includes the ability to: Understand and connect […]
How to Increase Marketing Coverage With the Same or Less Marketing Spend
It’s hard to imagine anyone who would not want to increase marketing coverage. Today, with tightening budgets, it’s even harder […]