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Print Procurement in 2020
Reading Time: 2 minutesWhat’s ahead for print suppliers and procurers in 2020? As usual, reading tea leaves is an inexact undertaking—but it’s useful […]
Spec-writing assistance tailored to your needs
Reading Time: 2 minutesWriting specifications is arguably the most important step in procuring direct mail, point of purchase, or marketing materials. Your specs […]
Targeted Print Buying Assistance Can Fill in the Blanks
Reading Time: 3 minutesA number of organizations spend 5% and more of their revenues on direct mail, print marketing, and POPs. For these […]
Print Buying: The Importance of Experience
Reading Time: 2 minutesIt’s often said that developing expertise requires making mistakes and learning from them. However, in the fast-paced world of print […]
Green Printing: For the Environment and Your Bottom Line
Reading Time: 2 minutesMany people are concerned about the harmful effects of carbon dioxide emissions on climate change. Paper manufacture and printing can […]
Matters of Precision
Reading Time: 3 minutesIt’s not often that I feel compelled to share parts of my workday with the population at large. It’s even […]
Going Green in Print Marketing – What to Look For
Reading Time: 3 minutesIn a time when the world is struggling to save its natural resources, many organizations have adopted green business practices […]
The Designer’s Role in Print Specification
Reading Time: 3 minutesRegardless of the medium, graphic designers are able to magically turn ideas into artistically stunning works of graphic communication. When […]
Linking the Hard Copy and Digital Worlds
Reading Time: 4 minutesOnce upon a time, back in the 1990s, everyone was making predictions about what marketing communications would be like in […]