Reading Time: 3 minutesA company is very much like a complex organism. The workers serve as different organs, each with a specialized function, […]
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Supply Chain Management from the Vendor’s Point of View
Reading Time: < 1 minuteThe sales approach in the print industry tends to be kind of old-school. It’s often product centric versus service, capability […]
The Marketing Supply Chain Field Guide: Conclusion
Reading Time: 2 minutesIf the concept of a supply chain dedicated to the production of marketing materials never crossed your mind before you […]
In the News – Digital Meets Print in a Unique Place
Reading Time: < 1 minuteThe communication potential of public restrooms is not something that has gone un-noticed. After all, everyone uses them and in […]
The Marketing Supply Chain Field Guide: Part 10 – Materials in the Chain (continued)
Reading Time: 5 minutesLast week we began dissecting the catch-all term “marketing materials” to discover just what kinds of items may be flowing […]
The Marketing Supply Chain Field Guide: Part 8 – Legal Roles
Reading Time: 5 minutesWhen you think of roles and functions that go hand in hand with each other; marketing and legal probably aren’t […]
Linking the Hard Copy and Digital Worlds
Reading Time: 4 minutesOnce upon a time, back in the 1990s, everyone was making predictions about what marketing communications would be like in […]
The Marketing Supply Chain Field Guide: Part 4
Reading Time: 4 minutesDigital Asset Management – A Link in the Marketing Supply Chain Worth Strengthening One of the promises of the digital […]