It’s often said that developing expertise requires making mistakes and learning from them. However, in the fast-paced world of print […]
It’s often said that developing expertise requires making mistakes and learning from them. However, in the fast-paced world of print […]
You put time and effort into building a good relationship with your print vendor. You trust each other. Your printer […]
Mike BotzanMike isn’t just the Director of Marketing at eLynxx Solutions – he’s a customer-whisperer, a growth alchemist, and a […]
Unfortunately, none of what is required for an organization to manage pre- and post-pricing details and break the Iron Triangle […]
In the previous segments we discussed the importance of managing the many pre- and post-pricing details of custom print projects. […]
There isn’t much to be done once the buy is made for off-the-shelf goods. Custom printing, because of it’s made-to-specification […]
Procurement methods for common, off-the-shelf items are not built to handle all of the details print projects require before pricing […]
Selling is not a simple process. It takes a complex skill set that includes the ability to: Understand and connect […]
It’s hard to imagine anyone who would not want to increase marketing coverage. Today, with tightening budgets, it’s even harder […]
Research. Creative. Distribution. When it comes to marketing material projects they’re the three heavy hitters, the big guns, the meat […]