Reading Time: 2 minutesThere isn’t much to be done once the buy is made for off-the-shelf goods. Custom printing, because of it’s made-to-specification […]
Currently browsing: Print Procurement
Best Quality, Service and Price – Get All Three: Pre-Pricing Details
Reading Time: 2 minutesProcurement methods for common, off-the-shelf items are not built to handle all of the details print projects require before pricing […]
Best Quality, Service and Price – Get All Three: Introduction
Reading Time: 2 minutesNo doubt you would love to receive the best quality, fastest delivery and lowest price for your print projects. Yet, […]
Change We Can Embrace
Reading Time: 2 minutesOnce we feel we have a process in place that accommodates the unique complexities of one of our marketing operations, […]
Do We Fear Change…Or Something Else?
Reading Time: 2 minutesSome may say the reason that we as marketers and marketing operations professionals are reluctant to change in the way […]
Change is Good, Except…
Reading Time: < 1 minuteSome might say that marketing is all about change. After all, as marketers and marketing operations professionals, we’re always faced […]
Direct Mail Marketers Get Gifts from USPS
Reading Time: 2 minutesThe United States Postal Service just experienced what it projected as its busiest day of 2015. Of course in the […]
Einstein Didn’t Fail Math Either. Sorry.
Reading Time: 2 minutesDoes everyone know Einstein’s definition of insanity? It’s repeating the same misattributed quote over and over again as if Google […]
Print – The Unsung Touchpoint of Selling
Reading Time: 2 minutesSelling is not a simple process. It takes a complex skill set that includes the ability to: Understand and connect […]
How to Increase Marketing Coverage With the Same or Less Marketing Spend
Reading Time: 4 minutesIt’s hard to imagine anyone who would not want to increase marketing coverage. Today, with tightening budgets, it’s even harder […]