Are you a print buyer with increasing concerns over the loss, or potential loss, of longtime suppliers? If not, you […]
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Seeking the Secret Sauce of Print Projects
Research. Creative. Distribution. When it comes to marketing material projects they’re the three heavy hitters, the big guns, the meat […]
Matters of Precision
It’s not often that I feel compelled to share parts of my workday with the population at large. It’s even […]
Software Choices: Purpose-Built or General Use
Providing your organization with the right kind of resources is important to its long-term growth. When it comes to resources, […]
Risky Business – The Use of Spreadsheets Beyond Intent
Spreadsheets are a great tool for accounting and financial tasks. But they have limitations that make them inappropriate and sometimes […]
Top 4 Reasons Why Spreadsheets are the Wrong Tool for Managing Projects
There was a time when only finance and accounting professionals used spreadsheets. That’s because they were designed for recording numbers […]
Accessing Print Communication Innovation
If you didn’t know any better, it would be easy to conclude that innovation in marketing and promotion is limited […]
Going Green in Print Marketing – What to Look For
In a time when the world is struggling to save its natural resources, many organizations have adopted green business practices […]
The Designer’s Role in Print Specification
Regardless of the medium, graphic designers are able to magically turn ideas into artistically stunning works of graphic communication. When […]
Maintaining Control vs. Brokers and BPOs: What’s Right for You?
Printed materials in some form or another are integral to the branding and marketing of most organizations. When it comes […]