Reading Time: 2 minutesIn the previous segments we discussed the importance of managing the many pre- and post-pricing details of custom print projects. […]
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Best Quality, Service and Price – Get All Three
Reading Time: 2 minutesThere isn’t much to be done once the buy is made for off-the-shelf goods. Custom printing, because of it’s made-to-specification […]
Best Quality, Service and Price – Get All Three: Pre-Pricing Details
Reading Time: 2 minutesProcurement methods for common, off-the-shelf items are not built to handle all of the details print projects require before pricing […]
Direct Mail Marketers Get Gifts from USPS
Reading Time: 2 minutesThe United States Postal Service just experienced what it projected as its busiest day of 2015. Of course in the […]
Who is Going to Notice Inconsistencies in Your Branding?
Reading Time: 2 minutesThe place eLynxx Solutions calls home, like many small cities, has been re-envisioned several times in its existence. Booming industry […]
Print – The Unsung Touchpoint of Selling
Reading Time: 2 minutesSelling is not a simple process. It takes a complex skill set that includes the ability to: Understand and connect […]
How to Increase Marketing Coverage With the Same or Less Marketing Spend
Reading Time: 4 minutesIt’s hard to imagine anyone who would not want to increase marketing coverage. Today, with tightening budgets, it’s even harder […]
Three Reasons Why Marketing Needs Its Own Supply Chain
Reading Time: 2 minutesIf you ask marketing people how their organization sources marketing materials and services you’ll likely get one of two answers. […]
Five Reasons Why Printed Marketing Materials are Still Important
Reading Time: 3 minutesDespite the fact that we seem to live so much of our lives online, we are still physical beings living […]
Who Eats the Last Slice of Your Print Spend Pie?
Reading Time: < 1 minuteWe’ve been hearing the print buying community ask “does outsourcing really save any money and where do the dollars go […]