In the previous segments we discussed the importance of managing the many pre- and post-pricing details of custom print projects. […]
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Best Quality, Service and Price – Get All Three
There isn’t much to be done once the buy is made for off-the-shelf goods. Custom printing, because of it’s made-to-specification […]
Best Quality, Service and Price – Get All Three: Pre-Pricing Details
Procurement methods for common, off-the-shelf items are not built to handle all of the details print projects require before pricing […]
Direct Mail Marketers Get Gifts from USPS
The United States Postal Service just experienced what it projected as its busiest day of 2015. Of course in the […]
Who is Going to Notice Inconsistencies in Your Branding?
The place eLynxx Solutions calls home, like many small cities, has been re-envisioned several times in its existence. Booming industry […]
Print – The Unsung Touchpoint of Selling
Selling is not a simple process. It takes a complex skill set that includes the ability to: Understand and connect […]
How to Increase Marketing Coverage With the Same or Less Marketing Spend
It’s hard to imagine anyone who would not want to increase marketing coverage. Today, with tightening budgets, it’s even harder […]
Three Reasons Why Marketing Needs Its Own Supply Chain
If you ask marketing people how their organization sources marketing materials and services you’ll likely get one of two answers. […]
Five Reasons Why Printed Marketing Materials are Still Important
Despite the fact that we seem to live so much of our lives online, we are still physical beings living […]
Who Eats the Last Slice of Your Print Spend Pie?
We’ve been hearing the print buying community ask “does outsourcing really save any money and where do the dollars go […]