Reading Time: < 1 minuteWe’ve been hearing the print buying community ask “does outsourcing really save any money and where do the dollars go […]
All posts by Mike Botzan
The Real Cost of Traditional Software
Reading Time: 2 minutesOne of the fundamental decisions an organization has to make is to whether they should use locally hosted or cloud […]
Print Industry in Throes of Consolidation
Reading Time: 2 minutesAre you a print buyer with increasing concerns over the loss, or potential loss, of longtime suppliers? If not, you […]
Seeking the Secret Sauce of Print Projects
Reading Time: 4 minutesResearch. Creative. Distribution. When it comes to marketing material projects they’re the three heavy hitters, the big guns, the meat […]
Matters of Precision
Reading Time: 3 minutesIt’s not often that I feel compelled to share parts of my workday with the population at large. It’s even […]
Software Choices: Purpose-Built or General Use
Reading Time: 2 minutesProviding your organization with the right kind of resources is important to its long-term growth. When it comes to resources, […]
Risky Business – The Use of Spreadsheets Beyond Intent
Reading Time: 3 minutesSpreadsheets are a great tool for accounting and financial tasks. But they have limitations that make them inappropriate and sometimes […]
Accessing Print Communication Innovation
Reading Time: 3 minutesIf you didn’t know any better, it would be easy to conclude that innovation in marketing and promotion is limited […]
Higher Education Institutions Consistently Save More Than 35% Through eLynxx
Reading Time: 2 minutesThe pressure being faced by many colleges and universities to get their messages out while staying within ever decreasing budgets […]
Going Green in Print Marketing – What to Look For
Reading Time: 3 minutesIn a time when the world is struggling to save its natural resources, many organizations have adopted green business practices […]