We’ve been hearing the print buying community ask “does outsourcing really save any money and where do the dollars go […]
All posts by Mike Botzan
The Real Cost of Traditional Software
One of the fundamental decisions an organization has to make is to whether they should use locally hosted or cloud […]
Print Industry in Throes of Consolidation
Are you a print buyer with increasing concerns over the loss, or potential loss, of longtime suppliers? If not, you […]
Seeking the Secret Sauce of Print Projects
Research. Creative. Distribution. When it comes to marketing material projects they’re the three heavy hitters, the big guns, the meat […]
Matters of Precision
It’s not often that I feel compelled to share parts of my workday with the population at large. It’s even […]
Software Choices: Purpose-Built or General Use
Providing your organization with the right kind of resources is important to its long-term growth. When it comes to resources, […]
Risky Business – The Use of Spreadsheets Beyond Intent
Spreadsheets are a great tool for accounting and financial tasks. But they have limitations that make them inappropriate and sometimes […]
Accessing Print Communication Innovation
If you didn’t know any better, it would be easy to conclude that innovation in marketing and promotion is limited […]
Higher Education Institutions Consistently Save More Than 35% Through eLynxx
The pressure being faced by many colleges and universities to get their messages out while staying within ever decreasing budgets […]
Going Green in Print Marketing – What to Look For
In a time when the world is struggling to save its natural resources, many organizations have adopted green business practices […]