Reading Time: 2 minutesThe pressure being faced by many colleges and universities to get their messages out while staying within ever decreasing budgets […]
All posts tagged: project management
Going Green in Print Marketing – What to Look For
Reading Time: 3 minutesIn a time when the world is struggling to save its natural resources, many organizations have adopted green business practices […]
Maintaining Control vs. Brokers and BPOs: What’s Right for You?
Reading Time: 3 minutesPrinted materials in some form or another are integral to the branding and marketing of most organizations. When it comes […]
Is Your Marketing Supply Chain “Prepped” – Three Questions to Ask
Reading Time: 3 minutesThe concept of preparedness is a hot topic but it’s nothing new. Anyone who was ever in scouting or the […]
Supply Chain Management from the Vendor’s Point of View
Reading Time: < 1 minuteThe sales approach in the print industry tends to be kind of old-school. It’s often product centric versus service, capability […]
The Marketing Supply Chain Field Guide: Conclusion
Reading Time: 2 minutesIf the concept of a supply chain dedicated to the production of marketing materials never crossed your mind before you […]
The Marketing Supply Chain Field Guide: Part 12 – Vendors in the Chain-Continued
Reading Time: 3 minutesIn last week’s installment of The Marketing Supply Chain Field Guide, we began exploring the variety of vendors we rely […]
The Marketing Supply Chain Field Guide: Part 11 – Vendors in the Chain
Reading Time: 3 minutesOver the course of the past two installments, we have identified the various marketing, communication, direct mail, packaging and display […]
The Marketing Supply Chain Field Guide: Part 9 – Materials in the Chain
Reading Time: 4 minutesOver the past eight installments of our Marketing Supply Chain Field Guide we’ve discussed mechanics, functional areas and roles. Now […]
The Marketing Supply Chain Field Guide: Part 10 – Materials in the Chain (continued)
Reading Time: 5 minutesLast week we began dissecting the catch-all term “marketing materials” to discover just what kinds of items may be flowing […]