Most people—and perhaps marketers most of all—want to be trendy and to sound important. In fact, marketers seem to perpetually […]
All posts tagged: marketing materials
Don’t Let Supply Chain Problems Hinder Print Marketing
As we begin to enter the economic recovery stage of the pandemic, managing your print marketing supply chain effectively will […]
Best Quality, Price and Service – Get All Three
Mike BotzanMike isn’t just the Director of Marketing at eLynxx Solutions – he’s a customer-whisperer, a growth alchemist, and a […]
Best Quality, Service and Price – Get All Three:
In the previous segments we discussed the importance of managing the many pre- and post-pricing details of custom print projects. […]
Best Quality, Service and Price – Get All Three
There isn’t much to be done once the buy is made for off-the-shelf goods. Custom printing, because of it’s made-to-specification […]
Best Quality, Service and Price – Get All Three: Pre-Pricing Details
Procurement methods for common, off-the-shelf items are not built to handle all of the details print projects require before pricing […]
No Matter How You Slice It…
As a advertising and marcom geek of great magnitude I take an active interest in what others are doing. I […]
Change We Can Embrace
Once we feel we have a process in place that accommodates the unique complexities of one of our marketing operations, […]
Do We Fear Change…Or Something Else?
Some may say the reason that we as marketers and marketing operations professionals are reluctant to change in the way […]
Change is Good, Except…
Some might say that marketing is all about change. After all, as marketers and marketing operations professionals, we’re always faced […]