Selling is not a simple process. It takes a complex skill set that includes the ability to: Understand and connect […]
All posts tagged: graphic communication
How to Increase Marketing Coverage With the Same or Less Marketing Spend
It’s hard to imagine anyone who would not want to increase marketing coverage. Today, with tightening budgets, it’s even harder […]
Matters of Precision
It’s not often that I feel compelled to share parts of my workday with the population at large. It’s even […]
Accessing Print Communication Innovation
If you didn’t know any better, it would be easy to conclude that innovation in marketing and promotion is limited […]
Higher Education Institutions Consistently Save More Than 35% Through eLynxx
The pressure being faced by many colleges and universities to get their messages out while staying within ever decreasing budgets […]
The Designer’s Role in Print Specification
Regardless of the medium, graphic designers are able to magically turn ideas into artistically stunning works of graphic communication. When […]
The Marketing Supply Chain Field Guide: Conclusion
If the concept of a supply chain dedicated to the production of marketing materials never crossed your mind before you […]
The Marketing Supply Chain Field Guide: Part 12 – Vendors in the Chain-Continued
In last week’s installment of The Marketing Supply Chain Field Guide, we began exploring the variety of vendors we rely […]
The Marketing Supply Chain Field Guide: Part 11 – Vendors in the Chain
Over the course of the past two installments, we have identified the various marketing, communication, direct mail, packaging and display […]
The Marketing Supply Chain Field Guide: Part 10 – Materials in the Chain (continued)
Last week we began dissecting the catch-all term “marketing materials” to discover just what kinds of items may be flowing […]