What is direct mail? Direct mail is a versatile and powerful tool when used as part of a marketing program. […]
All posts tagged: direct mail
How Are You Handling the Problems with Spend Visibility?
Nearly every organization deals with the procurement, production or management of direct mail, marketing materials and other types of printing. […]
What the Print Industry Can Learn From The Last Dance
The late and great Chicago Bulls GM Jerry Krause once said, “Players and coaches don’t win championships, organizations do…” This […]
Increase your marketing —but first, refocus it
While many businesses are contracting during the COVID-19 economic downturn, this could be a good time to step up your […]
In the COVID19 pandemic, expect printers to be survivors
For many print buyers and marketers, dealing with printing and printers is just a job responsibility. For others, however, it’s […]
Creative Versioning: It doesn’t have to complicate print buying
Versioning—or customizing a print marketing message for a specific audience—is increasingly important to sales success. Customized messages get the attention […]
Best Quality, Price and Service – Get All Three
Unfortunately, none of what is required for an organization to manage pre- and post-pricing details and break the Iron Triangle […]
No Matter How You Slice It…
As a advertising and marcom geek of great magnitude I take an active interest in what others are doing. I […]
Direct Mail Marketers Get Gifts from USPS
The United States Postal Service just experienced what it projected as its busiest day of 2015. Of course in the […]
How to Increase Marketing Coverage With the Same or Less Marketing Spend
It’s hard to imagine anyone who would not want to increase marketing coverage. Today, with tightening budgets, it’s even harder […]