In the world of sales and marketing, it’s hard to overstate the importance of brand consistency. The brand is the […]
All posts tagged: branding
Best Quality, Service and Price – Get All Three
There isn’t much to be done once the buy is made for off-the-shelf goods. Custom printing, because of it’s made-to-specification […]
Who is Going to Notice Inconsistencies in Your Branding?
The place eLynxx Solutions calls home, like many small cities, has been re-envisioned several times in its existence. Booming industry […]
Our ‘Thing’
So, Google’s new algorithm has come back with some interesting results. It turns out that if you post continuously about […]
Three Reasons Why Marketing Needs Its Own Supply Chain
If you ask marketing people how their organization sources marketing materials and services you’ll likely get one of two answers. […]
Five Reasons Why Printed Marketing Materials are Still Important
Despite the fact that we seem to live so much of our lives online, we are still physical beings living […]
Accessing Print Communication Innovation
If you didn’t know any better, it would be easy to conclude that innovation in marketing and promotion is limited […]
The Designer’s Role in Print Specification
Regardless of the medium, graphic designers are able to magically turn ideas into artistically stunning works of graphic communication. When […]
Maintaining Control vs. Brokers and BPOs: What’s Right for You?
Printed materials in some form or another are integral to the branding and marketing of most organizations. When it comes […]
The Marketing Supply Chain Field Guide: Part 11 – Vendors in the Chain
Over the course of the past two installments, we have identified the various marketing, communication, direct mail, packaging and display […]