In the world of sales and marketing, it’s hard to overstate the importance of brand consistency. The brand is the […]
All posts tagged: branding
Best Quality, Service and Price – Get All Three
There isn’t much to be done once the buy is made for off-the-shelf goods. Custom printing, because of it’s made-to-specification […]
Who is Going to Notice Inconsistencies in Your Branding?
The place eLynxx Solutions calls home, like many small cities, has been re-envisioned several times in its existence. Booming industry […]
Our ‘Thing’
So, Google’s new algorithm has come back with some interesting results. It turns out that if you post continuously about […]
Print More Efficient Than TV? One Study Says So!
When I began my career in marketing communications, back in the mid-1990s, television was the Holy Grail of marketing channels. […]
Three Reasons Why Marketing Needs Its Own Supply Chain
If you ask marketing people how their organization sources marketing materials and services you’ll likely get one of two answers. […]
The Catalog Comeback
As a kid, back in the 1970s and early 1980s, I would spend almost as many lazy hours engrossed in […]
Five Reasons Why Printed Marketing Materials are Still Important
Despite the fact that we seem to live so much of our lives online, we are still physical beings living […]
Not-for-Profit and Association Sector Saved over 25% in 2014 with eLynxx
eLynxx Solutions, a leading provider of software for the marketing supply chain has released data showing marketing material savings of […]
Defining Roles – Print in 2015
We’re nearing the end of January. Much of the marketing communications community’s attention has changed focus to Sunday’s world championship […]