Six months into the pandemic, with so many economic and social factors still beyond business control, it’s not unreasonable for […]
What holds you back as a print buyer? When the military makes plans, they consider what could hinder success. It’s […]
On a daily basis, on our phones and television screens, we’re seeing the effects of complexity—and how leaders struggle to […]
Versioning—or customizing a print marketing message for a specific audience—is increasingly important to sales success. Customized messages get the attention […]
What’s ahead for print suppliers and procurers in 2020? As usual, reading tea leaves is an inexact undertaking—but it’s useful […]
Writing specifications is arguably the most important step in procuring direct mail, point of purchase, or marketing materials. Your specs […]
A number of organizations spend 5% and more of their revenues on direct mail, print marketing, and POPs. For these […]
It’s often said that developing expertise requires making mistakes and learning from them. However, in the fast-paced world of print […]
Mike BotzanMike isn’t just the Director of Marketing at eLynxx Solutions – he’s a customer-whisperer, a growth alchemist, and a […]
Unless you completely shun technology, which you obviously do not considering that you are reading a blog, it’s hard to […]