Rich ScottiRich Scotti isn’t just the Director of Product and Brand Management at eLynxx, he’s the driving force behind its […]
All posts tagged: print procurement software
Extraordinary times call for extraordinary effort
Six months into the pandemic, with so many economic and social factors still beyond business control, it’s not unreasonable for […]
As a Print Buyer, what’s your LIMFAC (limiting factor)?
What holds you back as a print buyer? When the military makes plans, they consider what could hinder success. It’s […]
A World of Complexity Confronts Print Buyers and Vendors
On a daily basis, on our phones and television screens, we’re seeing the effects of complexity—and how leaders struggle to […]
What the Print Industry Can Learn From The Last Dance
The late and great Chicago Bulls GM Jerry Krause once said, “Players and coaches don’t win championships, organizations do…” This […]
Increase your marketing —but first, refocus it
While many businesses are contracting during the COVID-19 economic downturn, this could be a good time to step up your […]
Beyond Email: Re-envisioning the Print-Buying Process
There’s nothing like a crisis to highlight weaknesses. The current economic and health crisis is prompting a reassessment of nearly […]
Buyer and Printer Communication: Wandering or Guided?
Consider for a moment these two approaches to the same conversation. Wandering Conversation: John: Hey Sean, let’s get together for […]
Brand Consistency: Print Buyers are the backstop
In the world of sales and marketing, it’s hard to overstate the importance of brand consistency. The brand is the […]
In the COVID19 pandemic, expect printers to be survivors
For many print buyers and marketers, dealing with printing and printers is just a job responsibility. For others, however, it’s […]