Reading Time: 2 minutesMike BotzanMike isn’t just the Director of Marketing at eLynxx Solutions – he’s a customer-whisperer, a growth alchemist, and a […]
All posts tagged: print management
Beyond Efficiency: Print Managers should think Productivity
Reading Time: 2 minutesIn an often-quoted Harvard Business Review article three years ago, Michael Mankins argued that U.S. companies have maxed out on improving efficiency over […]
Brand Consistency: Print Buyers are the backstop
Reading Time: 2 minutesIn the world of sales and marketing, it’s hard to overstate the importance of brand consistency. The brand is the […]