The United States Postal Service just experienced what it projected as its busiest day of 2015. Of course in the […]
All posts tagged: marketing materials
Who is Going to Notice Inconsistencies in Your Branding?
The place eLynxx Solutions calls home, like many small cities, has been re-envisioned several times in its existence. Booming industry […]
Print – The Unsung Touchpoint of Selling
Selling is not a simple process. It takes a complex skill set that includes the ability to: Understand and connect […]
How to Increase Marketing Coverage With the Same or Less Marketing Spend
It’s hard to imagine anyone who would not want to increase marketing coverage. Today, with tightening budgets, it’s even harder […]
Three Reasons Why Marketing Needs Its Own Supply Chain
If you ask marketing people how their organization sources marketing materials and services you’ll likely get one of two answers. […]
Five Reasons Why Printed Marketing Materials are Still Important
Despite the fact that we seem to live so much of our lives online, we are still physical beings living […]
Print Industry in Throes of Consolidation
Are you a print buyer with increasing concerns over the loss, or potential loss, of longtime suppliers? If not, you […]
Seeking the Secret Sauce of Print Projects
Research. Creative. Distribution. When it comes to marketing material projects they’re the three heavy hitters, the big guns, the meat […]
Matters of Precision
It’s not often that I feel compelled to share parts of my workday with the population at large. It’s even […]
Software Choices: Purpose-Built or General Use
Providing your organization with the right kind of resources is important to its long-term growth. When it comes to resources, […]