Reading Time: 2 minutesSelling is not a simple process. It takes a complex skill set that includes the ability to: Understand and connect […]
All posts tagged: graphic communication
How to Increase Marketing Coverage With the Same or Less Marketing Spend
Reading Time: 4 minutesIt’s hard to imagine anyone who would not want to increase marketing coverage. Today, with tightening budgets, it’s even harder […]
Matters of Precision
Reading Time: 3 minutesIt’s not often that I feel compelled to share parts of my workday with the population at large. It’s even […]
Accessing Print Communication Innovation
Reading Time: 3 minutesIf you didn’t know any better, it would be easy to conclude that innovation in marketing and promotion is limited […]
Higher Education Institutions Consistently Save More Than 35% Through eLynxx
Reading Time: 2 minutesThe pressure being faced by many colleges and universities to get their messages out while staying within ever decreasing budgets […]
The Designer’s Role in Print Specification
Reading Time: 3 minutesRegardless of the medium, graphic designers are able to magically turn ideas into artistically stunning works of graphic communication. When […]
The Marketing Supply Chain Field Guide: Conclusion
Reading Time: 2 minutesIf the concept of a supply chain dedicated to the production of marketing materials never crossed your mind before you […]
The Marketing Supply Chain Field Guide: Part 12 – Vendors in the Chain-Continued
Reading Time: 3 minutesIn last week’s installment of The Marketing Supply Chain Field Guide, we began exploring the variety of vendors we rely […]
The Marketing Supply Chain Field Guide: Part 11 – Vendors in the Chain
Reading Time: 3 minutesOver the course of the past two installments, we have identified the various marketing, communication, direct mail, packaging and display […]
The Marketing Supply Chain Field Guide: Part 10 – Materials in the Chain (continued)
Reading Time: 5 minutesLast week we began dissecting the catch-all term “marketing materials” to discover just what kinds of items may be flowing […]