Reading Time: 2 minutesFor many print buyers and marketers, dealing with printing and printers is just a job responsibility. For others, however, it’s […]
OUR BLOG
Creative Versioning: It doesn’t have to complicate print buying
Reading Time: 2 minutesVersioning—or customizing a print marketing message for a specific audience—is increasingly important to sales success. Customized messages get the attention […]
Change Orders Part 2: Print buyers can have fewer less hassle
Reading Time: 3 minutesUp to 80% of complex print buys end up requiring changes during the production process, which can add 10-20% to […]
Change Order Blog Part 1
Reading Time: 2 minutesChange Orders—Part 1: Assessing the hidden drain on your print budget If you’re looking for a way to save money […]
eLynxx Solutions Tailoring
Reading Time: 2 minutes“Any customer can have a car painted any color that he wants… so long as it is black.” That’s what […]
Print Procurement Efficiency
Reading Time: 2 minutesPrint buyers have competing demands for their time. They juggle multiple priorities and projects, some of which can be quite […]
Print Procurement in 2020
Reading Time: 2 minutesWhat’s ahead for print suppliers and procurers in 2020? As usual, reading tea leaves is an inexact undertaking—but it’s useful […]
Spec-writing assistance tailored to your needs
Reading Time: 2 minutesWriting specifications is arguably the most important step in procuring direct mail, point of purchase, or marketing materials. Your specs […]
Targeted Print Buying Assistance Can Fill in the Blanks
Reading Time: 3 minutesA number of organizations spend 5% and more of their revenues on direct mail, print marketing, and POPs. For these […]
Print Buying: The Importance of Experience
Reading Time: 2 minutesIt’s often said that developing expertise requires making mistakes and learning from them. However, in the fast-paced world of print […]