A company is very much like a complex organism. The workers serve as different organs, each with a specialized function, and the organism as a whole thrives and exudes energy if each organ is healthy. Like every other organism, an organization is part of a great race, competing and fighting to survive and be the best. When it comes to survival, it can only be achieved through adaptation. This applies to the business world as well, but unless specific change management actions are in place it can be a daunting task.
There are species that don’t exist anymore because they couldn’t adapt to the change going on around them. We understand that change can be uncomfortable and terrifying at times, but for companies that refuse to adapt, the metaphorical extinction becomes all too real.
Why Companies Fear Change
One of the reasons that companies choose not to risk change is that they are threatened by it. Why fix something that’s not broken? It’s a common denial to need to oil something that would rust if not tended to enough. We cannot stress enough how dangerous it can be to have such a mindset.
Even for the best, the unfortunate fact of the capitalist world is that status can be lost in a heartbeat. If companies stay too rigid in their ways, they’re bound to lose out in the long run. Globalization and technological reform require slight adjustments in short term goals or comfortable routines. Renovation is imperative for progress and staying afloat in this fast paced world. Progress is the best gauge of success and progress comes from change.
Change management needs to start on a foundational level. Not all changes have to be dramatic. Sometimes the change could be minute. After all – less often means more.
Change Often Brings Welcome Results
Since we’ve established how important change is, we understand that this may mean slight adjustments are required on many levels. Companies need to understand that such change isn’t a colossal risk if it’s made through intelligent strategy and research. Adopting cloud software is a cost-friendly, minimally disruptive, and efficient change that provides tremendous benefits to an organization.
Take an organization that already has people and a process in place for coordination, acquisition and management of custom-printed marketing materials. They know there must be a better way to get the job done. One that causes fewer headaches, is more efficient, and maybe even saves money.
When this organization looks at their options, they’ll see that most require a fairly extreme level of change, which may very well make them take a step back. However, cloud based software that simply augments their own people, processes and vendors with the tools, mechanisms and insight to achieve better results isn’t actually much of a change to make.
Since that is the business we are in here at eLynxx Solutions we see this day in and day out. In all honesty overcoming an organization’s reluctance to change is often one of the biggest barriers we face. Once they open up to the slight changes in adopting PrintLynxx and begin reaping the rewards, they wonder why they ever feared making the change in the first place.
Proper Change Management Means Being Open to Success
Whether we’re talking about getting better results from your marketing supply chain or any other area of an organization, making a change to a crucial area of operations can be scary, we understand that. In fact we’ve experienced it. You don’t stay in the business we’re in for nearly 40 years without making some changes over time. Successful organizations know when the time for change is right and wrong. But first they have to be open to change. Are you open to change and the success it can bring? If you are, we’d like to hear from you.
Mike isn’t just the Director of Marketing at eLynxx Solutions – he’s a customer-whisperer, a growth alchemist, and a trend-spotting oracle all rolled into one. His passion lies in igniting interest in eLynxx’s innovative solutions, fueling the company’s customer base, and using client feedback to steer the industry towards a brighter future.
