Software for managing direct mail, marketing and other print

Happy 180th Birthday – and Thank You – to John Venn!

John Venn - Inventor of the Venn Diagram

If you’ve been out to Google today you might have noticed an interesting, if not slightly obscure, interactive commemorative Google Doodle gracing the page. It is commemorating the 180th birthday of John Venn. Unless you are the kind of person who gets at least somewhat nerdy over philosophy, math or statistics; you might be asking yourself who in the world John Venn is and why you should care that, if he had not passed away in 1923, he would be 180 years old today. Well, besides the fact that a man born in 1834 managed to live 89 years – a feat unto itself, John Venn is the man whom you may thank for the wonderfully visual way of representing complex concepts like set theory and relationships in areas such as probability, logic and statistics known as the Venn Diagram.

Great, so other than the fact that there are obviously some nerds on staff, why does eLynxx Solutions care about John Venn, his diagrams and his birthday? Glad you asked! Simply put, without John Venn and his Venn Diagram it would be a lot harder for us to explain our concept of bringing your people, your processes and your vendors together with eLynxx project management software to achieve better results in your marketing supply chain. You see, at its simplest – and trust me there are much more complex ways of using one than we have, a Venn Diagram shows a relational overlap between two or more distinct sets, areas or concepts. With each area represented as a ring or circle, the intersecting portions of each illustrate the point where everything comes together so to speak. It’s a truly elegant way to present data.

eLynxx Venn Diagram showing your people, your process, your vendors, better results.

From our standpoint, an organization already has a set of people doing various jobs, a set of processes that are integral to the way it operates and a set of vendors with whom it has already built a level of trust and understanding in place. When it comes to managing its marketing material projects from concept to reality, an organization already has has a lot of what it needs to get the job done in these three areas. All that are really needed are some tools and additional knowledge to bring everything together and achieve better results. Sometimes, rather than bringing these areas together, organizations try highly disruptive methods that instead drive the people, processes and vendors already in place further apart. We have found that the more disruptive the method is the less likely it is to actually achieve marketing supply chain efficiency and savings for an organization. That’s why the tools and knowledge eLynxx Solutions provides are purpose-built and tailored specifically to an organization’s needs and resources. By being as non disruptive as possible, eLynxx simply fills in what’s missing so your organization can manage, source and organize its marketing material projects better than ever. Organizations that use eLynxx think it is an elegant solution. Since we can show how eLynxx works in one of his diagrams, we like to think that John Venn would agree.

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