There was a time when only finance and accounting professionals used spreadsheets. That’s because they were designed for recording numbers […]
All posts tagged: sourcing
Accessing Print Communication Innovation
If you didn’t know any better, it would be easy to conclude that innovation in marketing and promotion is limited […]
Higher Education Institutions Consistently Save More Than 35% Through eLynxx
The pressure being faced by many colleges and universities to get their messages out while staying within ever decreasing budgets […]
Maintaining Control vs. Brokers and BPOs: What’s Right for You?
Printed materials in some form or another are integral to the branding and marketing of most organizations. When it comes […]
Supply Chain Management from the Vendor’s Point of View
The sales approach in the print industry tends to be kind of old-school. It’s often product centric versus service, capability […]
The Marketing Supply Chain Field Guide: Conclusion
If the concept of a supply chain dedicated to the production of marketing materials never crossed your mind before you […]
The Marketing Supply Chain Field Guide: Part 12 – Vendors in the Chain-Continued
In last week’s installment of The Marketing Supply Chain Field Guide, we began exploring the variety of vendors we rely […]
The Marketing Supply Chain Field Guide: Part 11 – Vendors in the Chain
Over the course of the past two installments, we have identified the various marketing, communication, direct mail, packaging and display […]
The Marketing Supply Chain Field Guide: Part 7 – Procurement Roles
Any organization that produces materials used in marketing is going to have marketers. There is also always some level of […]