Reading Time: < 1 minuteeLynxx Solutions, provider of cloud software for sourcing and management of direct mail, point of purchase, marketing, publications and all […]
All posts tagged: print buyers
Survey Says…Procurement Execs Unhappy with Insight from Data
Reading Time: < 1 minuteHere at eLynxx Solutions we’re pretty big on data. After all, PrintLynxx captures, records and reports on every task, step, […]
How to Increase Marketing Coverage With the Same or Less Marketing Spend
Reading Time: 4 minutesIt’s hard to imagine anyone who would not want to increase marketing coverage. Today, with tightening budgets, it’s even harder […]
6 Reasons Why Business Process Outsourcing is Dead
Reading Time: 3 minutesA decade and a half ago business pundits in the marketing procurement area hailed it as a savior. Business process […]
Three Reasons Why Marketing Needs Its Own Supply Chain
Reading Time: 2 minutesIf you ask marketing people how their organization sources marketing materials and services you’ll likely get one of two answers. […]
Print Industry in Throes of Consolidation
Reading Time: 2 minutesAre you a print buyer with increasing concerns over the loss, or potential loss, of longtime suppliers? If not, you […]
Seeking the Secret Sauce of Print Projects
Reading Time: 4 minutesResearch. Creative. Distribution. When it comes to marketing material projects they’re the three heavy hitters, the big guns, the meat […]
Accessing Print Communication Innovation
Reading Time: 3 minutesIf you didn’t know any better, it would be easy to conclude that innovation in marketing and promotion is limited […]
Supply Chain Management from the Vendor’s Point of View
Reading Time: < 1 minuteThe sales approach in the print industry tends to be kind of old-school. It’s often product centric versus service, capability […]
The Marketing Supply Chain Field Guide: Part 7 – Procurement Roles
Reading Time: 3 minutesAny organization that produces materials used in marketing is going to have marketers. There is also always some level of […]