Providing your organization with the right kind of resources is important to its long-term growth. When it comes to resources, […]
All posts tagged: marketing operations
Risky Business – The Use of Spreadsheets Beyond Intent
Spreadsheets are a great tool for accounting and financial tasks. But they have limitations that make them inappropriate and sometimes […]
Top 4 Reasons Why Spreadsheets are the Wrong Tool for Managing Projects
There was a time when only finance and accounting professionals used spreadsheets. That’s because they were designed for recording numbers […]
Accessing Print Communication Innovation
If you didn’t know any better, it would be easy to conclude that innovation in marketing and promotion is limited […]
Maintaining Control vs. Brokers and BPOs: What’s Right for You?
Printed materials in some form or another are integral to the branding and marketing of most organizations. When it comes […]
Change Management – Knocking Down Barriers to Benefit
A company is very much like a complex organism. The workers serve as different organs, each with a specialized function, […]
Is Your Marketing Supply Chain “Prepped” – Three Questions to Ask
The concept of preparedness is a hot topic but it’s nothing new. Anyone who was ever in scouting or the […]
The Marketing Supply Chain Field Guide: Conclusion
If the concept of a supply chain dedicated to the production of marketing materials never crossed your mind before you […]
The Marketing Supply Chain Field Guide: Part 12 – Vendors in the Chain-Continued
In last week’s installment of The Marketing Supply Chain Field Guide, we began exploring the variety of vendors we rely […]
The Marketing Supply Chain Field Guide: Part 11 – Vendors in the Chain
Over the course of the past two installments, we have identified the various marketing, communication, direct mail, packaging and display […]