Reading Time: 2 minutesWhat is direct mail? Direct mail is a versatile and powerful tool when used as part of a marketing program. […]
All posts tagged: direct mail
How Are You Handling the Problems with Spend Visibility?
Reading Time: 2 minutesNearly every organization deals with the procurement, production or management of direct mail, marketing materials and other types of printing. […]
What the Print Industry Can Learn From The Last Dance
Reading Time: 3 minutesThe late and great Chicago Bulls GM Jerry Krause once said, “Players and coaches don’t win championships, organizations do…” This […]
Increase your marketing —but first, refocus it
Reading Time: 2 minutesWhile many businesses are contracting during the COVID-19 economic downturn, this could be a good time to step up your […]
In the COVID19 pandemic, expect printers to be survivors
Reading Time: 2 minutesFor many print buyers and marketers, dealing with printing and printers is just a job responsibility. For others, however, it’s […]
Creative Versioning: It doesn’t have to complicate print buying
Reading Time: 2 minutesVersioning—or customizing a print marketing message for a specific audience—is increasingly important to sales success. Customized messages get the attention […]
Best Quality, Price and Service – Get All Three
Reading Time: 2 minutesMike BotzanMike isn’t just the Director of Marketing at eLynxx Solutions – he’s a customer-whisperer, a growth alchemist, and a […]
No Matter How You Slice It…
Reading Time: 2 minutesAs a advertising and marcom geek of great magnitude I take an active interest in what others are doing. I […]
Direct Mail Marketers Get Gifts from USPS
Reading Time: 2 minutesThe United States Postal Service just experienced what it projected as its busiest day of 2015. Of course in the […]
How to Increase Marketing Coverage With the Same or Less Marketing Spend
Reading Time: 4 minutesIt’s hard to imagine anyone who would not want to increase marketing coverage. Today, with tightening budgets, it’s even harder […]