No doubt you would love to receive the best quality, fastest delivery and lowest price for your print projects. Yet, […]
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Change We Can Embrace
Once we feel we have a process in place that accommodates the unique complexities of one of our marketing operations, […]
Do We Fear Change…Or Something Else?
Some may say the reason that we as marketers and marketing operations professionals are reluctant to change in the way […]
Change is Good, Except…
Some might say that marketing is all about change. After all, as marketers and marketing operations professionals, we’re always faced […]
Direct Mail Marketers Get Gifts from USPS
The United States Postal Service just experienced what it projected as its busiest day of 2015. Of course in the […]
Einstein Didn’t Fail Math Either. Sorry.
Does everyone know Einstein’s definition of insanity? It’s repeating the same misattributed quote over and over again as if Google […]
How to Increase Marketing Coverage With the Same or Less Marketing Spend
It’s hard to imagine anyone who would not want to increase marketing coverage. Today, with tightening budgets, it’s even harder […]
6 Reasons Why Business Process Outsourcing is Dead
A decade and a half ago business pundits in the marketing procurement area hailed it as a savior. Business process […]
Printers And The Art of Seduction
When making a cold call, there is something to be said for knowing who you are calling. That something to […]
When Cyborgs Buy Print
If you need me in your life at around 4pm EST on a Wednesday, your best bet is to dive […]