Mike BotzanMike isn’t just the Director of Marketing at eLynxx Solutions – he’s a customer-whisperer, a growth alchemist, and a […]
All posts by Mike Botzan
Maximizing Profit Margins: How PrintGizmo Can Benefit Your Print Reselling Business
If you’re running a print reselling business, you’re probably always on the lookout for ways to maximize your profit margins. […]
Challenges in Direct Mail Print Marketing
Mike BotzanMike isn’t just the Director of Marketing at eLynxx Solutions – he’s a customer-whisperer, a growth alchemist, and a […]
For Print Marketers, No-Nonsense Path from the Pandemic
Most people—and perhaps marketers most of all—want to be trendy and to sound important. In fact, marketers seem to perpetually […]
Don’t Let Supply Chain Problems Hinder Print Marketing
As we begin to enter the economic recovery stage of the pandemic, managing your print marketing supply chain effectively will […]
Print Vendors and Buyers: Are You Ready to Return to the Office?
Significant movement likely won’t happen until late spring or summer when 65% of people have been vaccinated or are immune, […]
For Success in Print Procurement, Focus on Leverage Points
Mike BotzanMike isn’t just the Director of Marketing at eLynxx Solutions – he’s a customer-whisperer, a growth alchemist, and a […]
Print Procurement in 2021
What’s ahead for print suppliers and procurers in 2021? As usual, no one knows what will happen in the future, […]
Highly Regulated Health Insurance Sector Saves Average of 40%
Print remains a heavily used channel of communication in the health insurance sector. This is because of the highly regulated, […]
Direct-Response Advertising Stands the Test of Time
Mike BotzanMike isn’t just the Director of Marketing at eLynxx Solutions – he’s a customer-whisperer, a growth alchemist, and a […]